Business Design is a human-centered approach and toolkit for corporate innovation and transformation. It applies the design thinking methodology to solving complex business challenges. The BDC invites Rotman students to dive into the process with us!
Each year we proudly host the Rotman Design Challenge, where graduate students from all over the world meet in Toronto to develop their skills, network with industry professionals, and compete for cash prizes.
“When it comes to innovation, business has much to learn from design. The philosophy in design shops is, ‘try it, prototype it, and improve it.”
— Roger Martin